PPC

Smart bidding vs manual bidding comparison in PPC campaigns with Google Ads performance analysis

Smart Bidding vs Manual Bidding: When AI Wins and When It Doesn’t in PPC Campaigns

Mandeep Wraich / January 13, 2026

Paid search forgets fast. Almost aggressively fast. Every fresh wave of automation shows up wearing the same smile. Less work. […]

AI-driven PPC strategy showing smart bidding, creative optimization, and performance metrics

How AI Is Reshaping PPC: Smart Bidding, Creative Optimization & Performance Metrics in 2026

Mandeep Wraich / December 29, 2025

PPC has always been a playground for speed freaks. Fast tests, fast learnings, fast wallet burn. The tempo never slowed